Posted on May 15, 2011
We love it when we find new packaging options – but it is not every day that we find one that looks amazing, is available in lower quantities, is reasonably priced AND it is superior in quality. So we were thrilled when we discovered the beauty and benefits of Violettglass.
No other glass than violet glass offers the unique combination of absolute light protection against light penetration in the visible range and light penetration of the UV/violet- and Infrared range. Compared with the choices of amber, blue, green and clear glass, DEEP VIOLET GLASS provides many remarkable benefits:
* Superior protection from light degradation
* Increased shelf life
* Energizing effects on organic molecular life
* Natural preservation and refinement of healing properties
* Attractive packaging
The concept of violet glass is not new; since the beginning of glass production (approx. 3,500 BC) violet or golden containers were used exclusively to preserve precious salves, oils, essences and alternative medicines. Today, thanks to science, we know that life (energy) is best preserved by Violet, which no other spectral range can compare. In 1851 Jakob Lorber’s (Graz, Austria. 1800-1864) edition “Healing Properties Of Sunlight” (Die Heilkraft des Sonnenlichtes) was published. In this volume he points out that violet glass is the ideal storage container for healing remedies and other substances that are sensitive to light.
In 1995, violet glass was introduced to the market for industrial use. Since that time several studies have been conducted to research and document it’s effectiveness. The results are remarkable:
1) a} The dark violet glass is an extremely effective filter from the most damaging rays of light which occur in the range of @ 420 to 750 nanometers, also known as the photosensitive range as well as the hard UV range. (According to the Fraunhofer Inst., Munich.) This has a twofold effect. The first being obvious; degradation is cut down by not exposing the contents to this spectral range. Amber glass is grossly deficient in comparison, as are other colored glasses.
b} The second effect comes about by the nature of our glass allowing a specific part of the violet/blue spectrum of light through as you can see when you look through one sidewall of a bottle at a bright light source. There is about 25% translucency in the 380-420 nm range, which, according to Dr. Jacob Jutz, stimulates biological substances. Bio-photon researcher Dr. Hugo Niggli, Eppendes, Switzerland, expressed himself similarly. Purely opaque glass would not allow this action to occur.
2) Dark violet glass is also a barrier to energy radiation from the product within the bottle flowing outward. No other glass compares in this respect either.
As a result products stay fresher, longer.
Want to learn more about how Violettglass can work to enhance your line of natural and organic private label skin care products? Just give us a call (905 412-3302) or email us at info@pravada.ca.
Posted on Jan 17, 2011
A brief article (albeit a scarcastic one!) highlighting the important role packaging techniques play in the successful consumer perception of any skin care product. Published with direct permission from one of our favourite writers and the modern day guru of marketing!
TELLLING A STORY ON THE LABEL
Here’s a $20 bottle of soap. Functionally identical to a $3 bottle, so what’s the $17 for?
Let’s assume the people buying it aren’t stupid. What are they paying $17 for? A story. A feeling. A souvenir of a shopping expedition or perhaps just a little bit of joy in the shower every morning. Let’s dissect:
1. The hang tag. It’s special because most soap doesn’t have a hang tag. Hang tags come on things that are a little more special than soap. And hang tags beg to be read. This one says a lot (and nothing, at the same time.) It reminds us that it doesn’t contain SLS. What’s SLS? Is it as bad as SLES?
2. This isn’t soap. It’s mineral botanic. Both words are meaningless, which means the purchaser can attach whatever feelings they choose to them. In this case, the marketer is hoping for old-time, genuine, down-to-earth and real.
3. It’s not made by a soap company. It’s made in a Dead Sea Laboratory. Laboratories, of course, are where scientists work, and the Dead Sea is biblical, spiritual and really salty. The company has a name (Ahava) that is onomatopoeic and reminds you of breathing. Breathe deep and find calm. [Even better, I'm told it means 'love' in Hebrew].
4. My favorite part is that it’s made from bamboo and pansy. At least a little. Bamboo because it’s fast growing and Asian and gentle and wood and grass at the same time. And pansy… well… pansy is for girls.
5. Two really good things here. First, it’s for very dry skin. This is brilliant. If your skin is dry, you don’t want to hear that it’s sort of dry, kind of dry, not as dry as that guy over there… No, you want to hear that it’s extremely dry, really dry, so dry it’s like sand. That kind of dry. This bottle understands how very dry your skin is, and it’s here to help. Also, it’s in French! I love that there’s the language of love and sophistication and diplomacy right here on the bottle. I can imagine that models for Chanel are using it on the Rive Gauche as we speak.
6. Did I mention the part about velvet? It took guts to take this packaging so over the top. It doesn’t match my worldview, but it might match yours. There’s not a lot of room for slightly-out-of-the-ordinary.
Read more of Seth Godin’s enlightening insights here. Thanks again to Seth for his permission to include his article in our blog!
Posted on Jan 06, 2011
…just one of the reasons we love our Moisture Treatment for Acne Prone Skin!
Turmeric, grown in tropical areas of South Asia, has been long used in curries and in medicines. Over the past few decades, research work began in the west on the health benefits of turmeric – these studies found this member of the ginger family to contain curcumin and is promisingly effective for the treatment of various types of ailments and diseases. It was through these studies that turmeric began to find it’s way into modern day skincare.
Clinical trials have shown that turmeric has effective antimicrobial and antiseptic properties. As an antioxidant substance, it also works to remove free radicals from the skin and is a wonder ingredient in the treatment of acne, scars and eczema. As an added plus for the skin, turmeric also works to soften skin and increase it suppleness, improving skin elasticity and freshness.
Which is why we love our Moisture Treatment Cream for Sensitive and Acne Prone Skin! This wonderful moisturizing treatment cream is loaded with natural actives, including Turmeric, which purify skin and provide extreme antioxidant benefits. Turmeric reduces inflammation, gotu kola stimulates cell renewal, licorice lightens discoloration, and sage, goldenseal, propolis, sandalwood, and melissa all kill bacteria while soothing the skin and renewing damaged or irritated tissue. You can see the results – organic skin care that works! Order a sample today!
Posted on Nov 11, 2010
Amendment to Cosmetic Advertising and Labelling Claims
As a service to our clients and readers we try to keep everyone up to date on changes to Health Canada Cosmetic Guidelines. This summer they made revisions to the Health Canada Guidelines for Cosmetic Advertising and Labelling Claims and have issued a summary document which details just the amendments to the guidelines which were originally established in 2006. We recommend that you review this information if you are looking to create new or revise any of your marketing materials or product label copy.
At Pravada, we offer services to assist clients with Health Canada regulatory requirements including Health Canada Cosmetic Notification Forms. Check out our website at www.pravada.ca or call us at (905) 412-3302 for further information.
Posted on Nov 10, 2010
Introducing our newest addition to our bath and body line up - Exfoliating Hand and Body Wash with White Lava. This mild full foaming cleanser buffs dirt and dry skin away with white lava particulates suspended throughout the gel. Combined with natural based ingredients, it offers a smooth after feel with a rejuvenating effect.
As many of you know, lava is one of the latest trends in cosmetic products. The lava in this product is from the Auvergne region of France, where more than 80 volcanoes erupted between 100,000 and 7000 years ago. The beautiful scenery of Europe was carved from these volcanoes and explains the natural mineral springs – famous for healing spa’s and bottled water. The lava is basalt, containing silica, magnesium, calcium, titanium and sodium. As a natural product, it’s mostly white in color, with the odd black fleck. Offer something new to your line and a unique twist over just another shower gel.
For more information just call or email us! (905) 412-3302 | sales@pravada.ca
Posted on Sep 08, 2010
We were pleased to be chosen this year as the gift supplier for the 2010 Film North Gala held this month in beautiful Muskoka. Film North, Canada’s newest film festival, is a world class event for the film industry.
The inaugural festival theme for 2010 is ‘The Environment – One Word, One World’ and festival organizers were looking for the perfect thank you gift for their list of high profile gala attendees. They found that a custom designed collection of natural and organic bath and body products from Pravada was the perfect choice! And what a great way for us to kick off our new Corporate Gift and Promotion Services.
To find out more about Film North and get ticket information for this exciting festival just go to www.filmnorth.com. Looking for the the perfect corporate promotion or gift – find out more about our services at www.pravada.ca. See you at the movies!
Posted on Aug 06, 2010
We are pleased to announce our corporate promotional products and gift services – while our primary focus has been to assist fine spas and retailers launch their own private label skincare products – we have found our services have fit the needs of corporations looking to develop unique and useful promotions and gifts to their clients or as promotions at trade shows. Get in touch to find out more.
Posted on Jun 04, 2010
As the largest organ in your body, skin is your first line of defense against sun, pollution, wind, stress and germs. However, your skin cannot differentiate between good and bad chemicals. It indiscriminately absorbs whatever chemicals you slather on your face and body. By choosing eco-friendly, natural organic body care products, you know that your skin is absorbing products rooted in nature and simply prepared by hand, with in the highest quality with the least chemical processes. Rashes, irritations and allergic reactions are minimized because ingredients are pure and natural.
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